Last week, I had nothing to do at home. I went shopping with my brother to the night market which was near my house. It was really amazing. Everything was cheap. I was so happy to see people there, selling their products. You’ll learn something from them.
Night market is so unique. There are more than 100 stalls, open in a night market. Usually, 2 or 3 stalls will be selling the same thing. Because of this, they need to think, think and think, the way on how to beat their challengers which are opened just a few meters from them. From there, they’ll come out with a lot of fantastic new ideas which I think, you can use it in your business too.
That’s why I said, night market can be the best marketing guru for you. If you spend hours there, you’ll see some of the men (especially the people who are selling clothes) wear the women clothes. Why they do that? It’s because they are trying to attract the visitors to come to their stalls and look at what they are selling. This is one of the ways which are using by the sellers.
Besides that, you also will found some of them stand up and hold a microphone. Then, he’ll talk, talk, talk, and talk. This is also one of the marketing strategies. Usually, this people will get a lot of attention from the visitors. They will talk many things about their product. They will tell the people a story which is related to their product and many more.
Night market will be just open only once in a week. So, this is actually a pressure for the sellers because they need to earn as much as they can in one night, before they can do that again in the next week. You might be shocked if I tell you, usually the income for one night is about RM400 ($111.00) and above. They are the actual master of the marketing techniques and strategies.
Night market is so unique. There are more than 100 stalls, open in a night market. Usually, 2 or 3 stalls will be selling the same thing. Because of this, they need to think, think and think, the way on how to beat their challengers which are opened just a few meters from them. From there, they’ll come out with a lot of fantastic new ideas which I think, you can use it in your business too.
That’s why I said, night market can be the best marketing guru for you. If you spend hours there, you’ll see some of the men (especially the people who are selling clothes) wear the women clothes. Why they do that? It’s because they are trying to attract the visitors to come to their stalls and look at what they are selling. This is one of the ways which are using by the sellers.
Besides that, you also will found some of them stand up and hold a microphone. Then, he’ll talk, talk, talk, and talk. This is also one of the marketing strategies. Usually, this people will get a lot of attention from the visitors. They will talk many things about their product. They will tell the people a story which is related to their product and many more.
Night market will be just open only once in a week. So, this is actually a pressure for the sellers because they need to earn as much as they can in one night, before they can do that again in the next week. You might be shocked if I tell you, usually the income for one night is about RM400 ($111.00) and above. They are the actual master of the marketing techniques and strategies.
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